AC St. Louis

On occasion, I have been called upon as a consultant to advise and help direct the final outcome of an identity project. Given my background in logo design and the sport of soccer, the Athletic Club of St. Louis asked me to be involved in that very capacity in their quest for a new identity.

I worked with Kiku Obata of Kiku Obata & Company and her talented design team of Carlos Zamora, Richard Nelson and Jim Redington to formulate the logo and identity package for AC St. Louis, a new team in the recently re-established NASL, a Div. 2 professional soccer league under the auspices of the USSF.

The final result is this "flame-de-lis" image, which is used on uniforms as well as all forms of print communication.